Austria

The export of Bata shoes to Austria started already in the 1920s; to strengthen the export the Bata Shoe Company founded a sister company in the country, but a retail chain was never developed in Austria.

  • In the year 1930 a company Österreichische Bata-Schuhgesellschaft, Wien was founded for shoes trading; The Bata Shoe Company did not open its own stores in the country; the export of shoes reached 417, 000 pairs (in 1928), 72 000 pairs (in 1932) and 46 000 pairs (in 1938).
  • In the year 1938 Bata’s Austrian Company decided to close down.
  • In the year 1941 the company founded a trading company Kotva G. m. b. H., Wien
  • 1962 – on the list of existing Bata companies the following enterprise: Osterreichische Bata Schuh G.m.b.H. (Austria) was registered for the Austrian territory.

Sources:

  • Bohumil Lehár, Dějiny Baťova koncernu, Praha 1960.
  • Jaroslav Pospíšil – Hana Pospíšilová, Rub a líc baťovských sporů, Zlín 2012, ISBN 978-80-7473-037-5
  • Moravský zemský archiv v Brně – Státní okresní archiv Zlín, Česko
Seller of Bata Shoes, Vienna 1927
Seller of Bata Shoes, Vienna 1927